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1. Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke.

by Burke, Edmund M | Corporation, The New Expectations for Today's.

Material type: book Book; Format: print Publisher: London : Praeger, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59.2 .B87 1999] (1).

2. Creativity in public relations / Andy. Green.

by Green, Andy.

Edition: 3 rdMaterial type: book Book; Format: print Publisher: New Delhi : Kogan Page., Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .G74 2008] (2).

3. Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.

by Urban, Glen L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, New Jersey : Wharton School Pub., c2005Availability: No items available Checked out (1).

4. Effective media relations how to get results / Michael Bland, Alison Theaker & David Wragg.

by Bland, Michael | Wragg, David W | Theaker, Alison.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New Delhi: Kogan Page Ltd., 2008Online access: University of Alberta Access | Concordia University College Internet Access Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .B53 2008] (2).

5. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

by Cutlip, Scott M | Broom, Glen M | Center, Allen H.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1994Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .C88 1994] (1).

6. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

by Cutlip, Scott M | Broom, Glen M | Center, Allen H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c2000Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .B76 2009] (2).

7. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

by Cutlip, Scott M | Broom, Glen M | Center, Allen H.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1985Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .C88 1985] (1).

8. Evaluating press coverage / David Phillips.

by Phillips, David.

Material type: book Book; Format: print Publisher: [S.l.] : Kogan Page Ltd, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .P55 1992] (1).

9. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

10. Exploring public relations / Ralph Tench.

by Tench, Ralph | Yeomans, Liz.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HD 59 .T46 2009] (1), The MUA Library South C campus [Call number: HD 59 .T46 2009] (4).

11. Getting the message across : public relations, publicity, and working with the media / Sue Ward.

by Ward, Sue.

Material type: book Book; Format: print Publisher: London : Journeyman Press (UK), 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W37 1992] (1).

12. A guide to successful public relations / Colin Haynes.

by Haynes, Colin.

Material type: book Book; Format: print Publisher: Glenview IL : Scott Foresman Trade, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H39 1989] (1).

13. Handbook of public relations and communications / Philip Lesly.

by Lesly, Philip.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Mumbai : Jaico Publishing House, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H36 2002] (2).

14. How to manage your global reputation : a guide to the dynamics of international public relations / Michael Morley.

by Morley, Michael.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : Palgrave Macmillan, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .M64 2002] (1).

15. The management and practice of public relations / Norman Stone.

by Stone, Norman.

Material type: book Book; Format: print Publisher: [S.l.] : Palgrave Macmillan, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .S76 1995] (1).

16. Marketing/planning library and information services / Darlene E. Weingand.

by Weingand, Darlene E.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Littleton, Colo. : Libraries Unlimited, 1987Availability: Items available for loan: The MUA Library South C campus [Call number: Z 716.3 .W44 1987] (1).

17. Mastering public relations / Anthony Davis.

by Davis, Anthony.

Material type: book Book; Format: print Publisher: New York : Palgrave Macmillan, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .D38 2004] (2).

18. Planning and managing a public relations campaign : a step-by-step guide / Anne Gregory.

by Gregory, Anne.

Material type: book Book; Format: print Publisher: [S.l.] : Kogan Page, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .G74 2008] (2).

19. The pr practitioner's desktop guide / Caroline Black.

by Black, Caroline.

Edition: 1st ed.Material type: book Book; Format: print Publisher: [S.l.] : Thorogood Publishing, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .B53 2001] (1).

20. The practice of public relations / edited by Sam Black.

by Black, Sam, 1915-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .P83 1995] (1).

21. Principles of public relations / Balan,K.R

by Rayudu,C.S | K.R .Balan.

Material type: book Book; Format: print Publisher: Mumbai: Himalaya Publishing House, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

22. Public relations / Frank Jefkins.

by Jefkins, Frank.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall FT, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HD 59 .J44 1998] (1), The MUA Library South C campus [Call number: HD 59 .J44 1998] (3).

23. Public relations : concepts, practice and critique / Dr. Jacquie Yvonne L'Etang.

by L'Etang, Dr. Jacquie Yvonne.

Material type: book Book; Format: print Publisher: London: Sage Publications Ltd, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

24. Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore.

by Baskin, Otis W | Aronoff, Craig E.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madison, WI : Brown & Benchmark Publishers, c1997Online access: Table of contents | Publisher description Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .B37 1997] (1).

25. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Australia : South-Western Educational Pub, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

26. Public relations for marketing professionals / Roger Haywood.

by Haywood, Roger | Cuthbert, Steve.

Material type: book Book; Format: print Publisher: London : Palgrave Macmillan, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H39 1998] (1).

27. Public relations in practice.

by Gregory, Anne.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi: Kogan Page, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .G74 2008] (2).

28. Public relations writing and media techniques / Dennis L. Wilcox.

by Wilcox, Dennis L.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Boston : Allyn & Bacon, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W55 2009] (3).

29. PR & MEDIA Relations / Banik G C

by Banik G C.

Material type: book Book; Format: print Publisher: Mumbai: Jaico Publishing House, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H36 2001] (1).

30. Running a public relations department / Mike Beard.

by Beard, Mike | Institute of Public Relations (Great Britain).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Kogan Page, 2001Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .B43 2008] (1).

31. This is pr : the realities of public relations / Doug Newsom.

by Newsom, Doug | Turk, Judy VanSlyke | Kruckeberg, Dean.

Edition: 7 Sub ed.Material type: book Book; Format: print Publisher: Austral : Wadsworth Publishing Company, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available

32. Understanding public management / Professor Kjell A Eliassen.

by Eliassen, Professor Kjell A | Sitter, Prof Nick.

Edition: illustrated edition ed.Material type: book Book; Format: print Publisher: [S.l.] : Sage Publications Ltd, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: JC 574.2 .S58 2008] (1).

33. Corporate communications for executives / authored and edited by Michael B. Goodman.

by Goodman, Michael B | NetLibrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Albany : State University of New York Press, c1998Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.3 .G66 1998] (1).

34. Public relations strategy/ Sandra Oliver.

by Oliver, Sandra | Institute of Public Relations (Great Britain) | NetLibrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New Delhi: Kogan Page, 2008Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .O44 2008] (2).

35. Advertising and public relations law / Roy L. Moore, Ronald T. Farrar, Erik L. Collins.

by Moore, Roy L | Farrar, Ronald T | Collins, Erik.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mahwah, NJ : Erlbaum, 1998Online access: Publisher description Availability: Items available for loan: The MUA Library South C campus [Call number: KF 1614 .M66 1998] (1).

36. Public relations practices : managerial case studies and problems / Allen H. Center, Patrick Jackson.

by Center, Allen H | Jackson, Patrick, 1932- | Jackson, Patrick, 1932-. Public relations practices.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .C46 2003] (1).

37. Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom.

by Cutlip, Scott M | Broom, Glen M | Center, Allen H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c2000Availability: No items available

38. Effective personal communication skills for public relations / Andy Green.

by Green Andy.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New Delhi Vinod Vasishtha 2008Online access: Amazon.com | Amazon customer reviews Availability: No items available

39. Successful public relations / the insider's way to get successful media coverage Jimm Dunn

by Dunn, Jim.

Material type: book Book; Format: print Publisher: New Delhi viva books private limited 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

40. Effective writing skills for public relations [electronic resource] /John Foster.

by Foster, John, 1926- | ebrary, Inc.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: London ; Sterling, VA : Kogan Page Limited, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available

41. The practice of Public Relations / Fraser P. Seitel

by Seitel, Fraser P.

Edition: 11th International ed.Material type: book Book; Format: print Publisher: Boston : Pearson International Edition, 2011Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .S45 2011] (5).

42. Journal of public affairs [electronic resource].

Source: Academic Source PremierMaterial type: serial Continuing resource; Format: print available online remote; Type of continuing resource: periodical Publisher: London : Henry Stewart, 2001-Other title: Public affairs.Online access: Full text available 1/1/2001 - . (Due to publisher restrictions, the most recent 12 months are not available.). Available on EBSCOhost. Availability: Items available for loan: ONLINE RESOURCE [Call number: HD 59 .J687] (1).

43. Effective apology [electronic resource] :mending fences, building bridges, and restoring trust / John Kador.

by Kador, John | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: San Francisco : Berrett-Koehler Publishers, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59.2 .K34 2009eb] (1).

44. The executive guide to corporate events & business entertaining [electronic resource] :how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.

by Allen, Judy, 1952- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59 .A455 2007eb] (1).

45. Corporate reputation, the brand & the bottom line [electronic resource] :powerful proven communication strategies for maximizing value / Roger Haywood.

by Haywood, Roger, 1939- | Haywood, Roger, 1939-. Manage your reputation | ebrary, Inc.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: London ; Sterling, VA : Kogan Page, c2005Other title: Corporate reputation, the brand and the bottom line.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59 .H32 2005eb] (1).

46. Corporate community relations [electronic resource] :the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin.

by Burke, Edmund M | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Westport, Conn. : Quorum Books, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59.2 .B87 1999eb] (1).

47. How to measure and manage your corporate reputation [electronic resource] /Terry Hannington.

by Hannington, Terry | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59.2 .H36 2004eb] (1).

48. The executive guide to corporate events & business entertaining [electronic resource] :how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen.

by Allen, Judy, 1952- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59 .A455 2007eb] (1).

49. Ethics in public relations [electronic resource] :a guide to best practice / Patricia J. Parsons.

by Parsons, Patricia (Patricia Houlihan) | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59 .P3548 2004eb] (1).

50. The AMA handbook of public relations [electronic resource] /Robert L. Dilenschneider ; foreword by Maria Bartiromo.

by Dilenschneider, Robert L | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New York : AMACOM, c2010Other title: Handbook of public relations.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HD 59 .D558 2010eb] (1).


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