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1. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

2. Basic marketing / William D. Perreault Jr.

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).

3. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

4. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

5. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

6. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

7. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 2007] (2).

8. Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr.

Material type: book Book; Format: print Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 1995] (1).

9. Competitive marketing / John O'Shaughnessey.

by O'Shaughnessey, John.

Edition: 2nd Edition ed.Material type: book Book; Format: print Publisher: London : Routledge, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .O78 1988] (1).

10. Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).

11. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

12. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

13. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

14. Foundations of marketing / David Jobber.

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London: McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .F34 2012] (1).

15. Fundamentals of selling : customers for life through service - textbook only / Charles M. Futrell.

by Futrell, Charles M.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Irwin, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .F88 1998] (2).

16. A guide to successful public relations / Colin Haynes.

by Haynes, Colin.

Material type: book Book; Format: print Publisher: Glenview IL : Scott Foresman Trade, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H39 1989] (1).

17. A handbook of advertising techniques / Tony Harrison.

by Harrison, Tony.

Material type: book Book; Format: print Publisher: [S.l.] : Kogan Page Ltd, 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .H37 1987] (2).

18. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

19. Industrial market research handbook / Paul Hague.

by Hague, Paul.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: London : Kogan Page, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .H25 1992] (1).

20. Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto : Pearson Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .T82 2004] (1).

21. Law for Purchasing and Supply Margaret Griffiths.

by Griffiths, Margaret | Griffiths, Ivor.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Harl: Financial Times Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1030 .G75 2002] (6).

22. Management of a sales force / William J. Stanton, Gregory A. Rich, Rosann Spiro.

by Stanton, William J | Spiro, Rosann L.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 2008Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .S56 1999] (3).

23. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

24. Marketing channels : Bert Rosenbloom.a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).

25. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

26. Marketing communications : engagement, strategies and practice / Chris Fill.

by Fill, Chris.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2006] (4).

27. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

28. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).

29. Marketing management : knowledge and skills / J.Paul Peter.

by Peter, J.Paul | Donnelly, James.

Edition: 7Rev Ed ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P48 2004] (1). Checked out (1).

30. Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).

31. Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1997] (5).

32. Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.

by Kotler, Philip.

Edition: 9th, ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1994] (1).

33. Marketing mistakes / Robert F. Hartley.

by Hartley, Robert F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: [S.l.] : John Wiley & Sons Inc, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1 .H37 1989] (1).

34. Marketing research / Luck, David J.

by Luck, David J | Rubin, Ronald S.

Edition: 7th editionMaterial type: book Book; Format: print Publisher: New Delhi Prentice Hall of India 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .L83 1987] (2).

35. Marketing research / Luck, David J.

by Luck, David J | Rubin, Ronald S.

Edition: 7th editionMaterial type: book Book; Format: print Publisher: New Delhi Prentice Hall of India 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .L83 1992] (1).

36. Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (4).

37. Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W35 1995] (2).

38. Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish.

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New Delhi: Dorling Kindersley (India) ZPvt Ltd., 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .L63 2007] (1).

39. Marketing : Michael Etzel.with online learning center premium content card /

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 14th ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .E38 2007] (1).

40. Meaningful marketing / Doug Hall.

by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio.

Material type: book Book; Format: print Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .H35 2003] (1).

41. Pricing : concepts and methods for effective marketing / Andre Gabor.

by Gabor, Andre.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).

42. Principles and practice of marketing / Jim Blythe.

by Blythe, Jim.

Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

43. Principles of public relations / Balan,K.R

by Rayudu,C.S | K.R .Balan.

Material type: book Book; Format: print Publisher: Mumbai: Himalaya Publishing House, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

44. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).

45. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2006] (1).

46. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K68 2008] (2), The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7).

47. Proposals, pitches, and beauty parades : winning new business in the '90s / John De Forte.

by Forte, John De | Jones, Guy.

Material type: book Book; Format: print Publisher: [S.l.] : Trans-Atlantic Publications, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 1375 .F67 1994] (2).

48. Public relations : concepts, practice and critique / Dr. Jacquie Yvonne L'Etang.

by L'Etang, Dr. Jacquie Yvonne.

Material type: book Book; Format: print Publisher: London: Sage Publications Ltd, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

49. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Australia : South-Western Educational Pub, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

50. Public relations writing and media techniques / Dennis L. Wilcox.

by Wilcox, Dennis L.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Boston : Allyn & Bacon, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W55 2009] (3).


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