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1. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

2. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

3. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

4. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

5. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

6. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 2007] (2).

7. Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr.

Material type: book Book; Format: print Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 1995] (1).

8. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

9. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

10. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

11. Law for Purchasing and Supply Margaret Griffiths.

by Griffiths, Margaret | Griffiths, Ivor.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Harl: Financial Times Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1030 .G75 2002] (6).

12. Management of a sales force / William J. Stanton, Gregory A. Rich, Rosann Spiro.

by Stanton, William J | Spiro, Rosann L.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 2008Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .S56 1999] (3).

13. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

14. Marketing channels : Bert Rosenbloom.a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).

15. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

16. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

17. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).

18. Marketing management : knowledge and skills / J.Paul Peter.

by Peter, J.Paul | Donnelly, James.

Edition: 7Rev Ed ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P48 2004] (2).

19. Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).

20. Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1997] (5).

21. Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.

by Kotler, Philip.

Edition: 9th, ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1994] (1).

22. Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (4).

23. Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W35 1995] (2).

24. Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish.

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New Delhi: Dorling Kindersley (India) ZPvt Ltd., 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .L63 2007] (1).

25. Meaningful marketing / Doug Hall.

by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio.

Material type: book Book; Format: print Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .H35 2003] (1).

26. Pricing : concepts and methods for effective marketing / Andre Gabor.

by Gabor, Andre.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).

27. Principles of public relations / Balan,K.R

by Rayudu,C.S | K.R .Balan.

Material type: book Book; Format: print Publisher: Mumbai: Himalaya Publishing House, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

28. Retail management / Ronald W. Hasty.

by Hasty, Ronald W | Reardon, James.

Material type: book Book; Format: print Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5429 .H37 1999] (2), The MUA Library South C campus [Call number: HF 5429 .H37 1999] (4).

29. Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c1998Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .M46 1998] (2).

30. Sales management : theory and practice / Bill Donaldson.

by Donaldson, Bill.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

31. Sales management and organisation / Peter Green.

by Green, Peter.

Material type: book Book; Format: print Publisher: New Delhi : Viva Books, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438 .G74 2007] (3).

32. Selling and sales management / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoffrey.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J63 2006] (1).

33. Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L59 2007] (4).

34. Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.

by Andreasen, Alan R | Kotler, Phillip.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .A53 2007] (1), The MUA Library South C campus [Call number: HF 5415 .A53 2007] (3).

35. TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.4 .C67 1993] (1).

36. Value migration : how to think several moves ahead of the competition / Adrian J. Slywotzky.

by Slywotzky, Adrian J.

Edition: 1St Edition ed.Material type: book Book; Format: print Publisher: Boston : Harvard Business Press, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HG 4028. S59 1995] (1).

37. Win for life : achieve what you decide to achieve, like over 30000 winners have already done! / Akhil Marfatia.

by Marfatia, Akhil.

Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill Publishing Company - 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .M37 2003] (2).

38. Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush.

by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c1988Availability: No items available

39. Ziglar on selling : Zig Ziglar.the ultimate handbook for the complete sales proffesional/

by Ziglar, Zig.

Material type: sound Sound; Format: regular print ; Literary form: Publisher: Ahmedabad : JAICO, 2008Online access: Publisher description Availability: No items available Checked out (1).

40. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 5th ed.Material type: book Book; Format: print Publisher: London : Dryden, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 1995] (1).

41. Marketing management systems / Felix Owaga Okatch.

by Okatch, Felix Owaga.

Material type: book Book; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .O43 2002] (1), The MUA Library South C campus [Call number: HF 5415.13 .O53 2002] (6).

42. Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: book Book; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.135 .A85 1996] (1).

43. Customer service : skills and concepts for success, student edition / Robert W Lucas.

by Lucas, Robert W.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available

44. Management of a sales force / William J. Stanton, Gregory A. Rich, Rosann Spiro.

by Stanton, William J | Spiro, Rosann L.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 2008Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.4 .S56 1998] (1).

45. Sales management : analysis and decion makink/ Thomas N Igraham.

by Ingram,Thomas.

Edition: 5thed.Material type: book Book; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

46. Sales management : Teamwork,Leardership, and Technology / Bill Donaldson.

by Futrell Charles M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Australia : Thomson, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

47. Sales management : Decisionns,Strategies and Cases/ Bill Donaldson.

by Still,Richard R.

Edition: fifthed.Material type: book Book; Format: print Publisher: New Jersey : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

48. Sales management : A GLOBAL PERSPECTIVE / Earl D. Honey.

by Honeycutt,Earl D.

Edition: .Material type: book Book; Format: print Publisher: India: , 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

49. Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

by Mentzer, John T | Moon, Mark A, 1955-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: No items available

50. Customer service secrets/ : Peter,Economy

by Economy,Peter.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available


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