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1. Basic marketing / William D. Perreault Jr.

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).

2. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

3. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

4. Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).

5. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

6. A handbook of advertising techniques / Tony Harrison.

by Harrison, Tony.

Material type: book Book; Format: print Publisher: [S.l.] : Kogan Page Ltd, 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .H37 1987] (2).

7. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

8. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

9. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

10. Marketing mistakes / Robert F. Hartley.

by Hartley, Robert F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: [S.l.] : John Wiley & Sons Inc, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1 .H37 1989] (1).

11. Marketing : Michael Etzel.with online learning center premium content card /

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 14th ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .E38 2007] (1).

12. Pricing : concepts and methods for effective marketing / Andre Gabor.

by Gabor, Andre.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).

13. Principles and practice of marketing / Jim Blythe.

by Blythe, Jim.

Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

14. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).

15. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2006] (1).

16. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K68 2008] (2), The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7).

17. Proposals, pitches, and beauty parades : winning new business in the '90s / John De Forte.

by Forte, John De | Jones, Guy.

Material type: book Book; Format: print Publisher: [S.l.] : Trans-Atlantic Publications, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 1375 .F67 1994] (2).

18. Public relations : concepts, practice and critique / Dr. Jacquie Yvonne L'Etang.

by L'Etang, Dr. Jacquie Yvonne.

Material type: book Book; Format: print Publisher: London: Sage Publications Ltd, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

19. Relationship selling / Mark W Johnston.

by Johnston, Mark W | Marshall, Greg W.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J64 2008] (3).

20. Sale or succession? / John Hawkey.

by Hawkey, John.

Material type: book Book; Format: print Publisher: [S.l.] : How to Books, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 1393.4 .H39 2005] (1).

21. Sales and marketing.

by Irwin, David.

Material type: book Book; Format: print Publisher: [S.l.] : Thorogood, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S35 1998] (1).

22. Sales management : theory and practice / Bill Donaldson.

by Donaldson, Bill.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

23. This is pr : the realities of public relations / Doug Newsom.

by Newsom, Doug | Turk, Judy VanSlyke | Kruckeberg, Dean.

Edition: 7 Sub ed.Material type: book Book; Format: print Publisher: Austral : Wadsworth Publishing Company, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available

24. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 1996] (2).

25. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 5th ed.Material type: book Book; Format: print Publisher: London : Dryden, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 1995] (1).

26. Marketing management systems / Felix Owaga Okatch.

by Okatch, Felix Owaga.

Material type: book Book; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .O43 2002] (1), The MUA Library South C campus [Call number: HF 5415.13 .O53 2002] (6).

27. Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: book Book; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.135 .A85 1996] (1).

28. Customer service : skills and concepts for success, student edition / Robert W Lucas.

by Lucas, Robert W.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available

29. Sales management : analysis and decion makink/ Thomas N Igraham.

by Ingram,Thomas.

Edition: 5thed.Material type: book Book; Format: print Publisher: New York : Thomson, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

30. Sales management : Teamwork,Leardership, and Technology / Bill Donaldson.

by Futrell Charles M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Australia : Thomson, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

31. Sales management : Decisionns,Strategies and Cases/ Bill Donaldson.

by Still,Richard R.

Edition: fifthed.Material type: book Book; Format: print Publisher: New Jersey : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

32. Sales management : A GLOBAL PERSPECTIVE / Earl D. Honey.

by Honeycutt,Earl D.

Edition: .Material type: book Book; Format: print Publisher: India: , 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

33. Customer service secrets/ : Peter,Economy

by Economy,Peter.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

34. Marketing management : / Rajan Saxena.

by Saxena,Rajan.

Edition: 3rded.Material type: book Book; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

35. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

36. Retail management / Gibson Vedamani.

by Vedamani, Gibson | Reardon, James.

Material type: book Book; Format: print Publisher: Mumbai : Jaico Publishing House, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

37. Retailinng / Andrew J. Newman.

by Newman, Anderw J | Reardon, James.

Material type: book Book; Format: print Publisher: New Delhi] : Thomson learning, 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available

38. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: No items available

39. Exploring marketing research William G. Zikmund.

by Zikmund, William G.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Australi South-Western College Pub, 2003Online access: Amazon.com | Amazon customer reviews Availability: No items available

40. Successful public relations / the insider's way to get successful media coverage Jimm Dunn

by Dunn, Jim.

Material type: book Book; Format: print Publisher: New Delhi viva books private limited 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

41. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: No items available

42. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: INTERNATIONAL EDITIONMaterial type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: No items available

43. Basic marketing : William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 18th ed.Material type: book Book; Format: print Publisher: NY : McGraw Hill/Irwin, 2011Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2011] (1).

44. Understanding services management William J. Glynn, James G. Barnes.Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: book Book; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

45. Relationship marketing S. ShajahanText & cases

by Shajahan, S | Marshall, Greg W.

Material type: book Book; Format: print Publisher: New Delhi: Tata McGraw-Hill 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

46. Marketing, Sales and customer Services Watkins, Charley

by Watkins, Charley.

Material type: book Book; Format: print Publisher: UK A.I.T.B.S 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

47. Selling and sales management / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoffrey.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5435.25 .J63 2009] (4).

48. Principles of marketing Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: book Book; Format: print Publisher: New Delhi: Prentice Hall-India, 2001Online access: Amazon.com | Amazon customer reviews Availability: No items available

49. Marketing management: Philip Kotler...[et al]A south Asian perspective

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: New Delhi: Pearson 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

50. Marketing : Michael Etzel.Concepts and cases

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 13th ed.Material type: book Book; Format: print Publisher: New Delhi: Tata McGraw-Hill, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available


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