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1. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

2. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

3. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

4. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K47 2007] (2), The MUA Library South C campus [Call number: HF 5415 .K47 2007] (6).

5. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

6. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

7. Marketing mistakes / Robert F. Hartley.

by Hartley, Robert F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: [S.l.] : John Wiley & Sons Inc, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1 .H37 1989] (1).

8. Marketing : Michael Etzel.with online learning center premium content card /

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 14th ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .E38 2007] (1).

9. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).

10. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2006] (1).

11. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K68 2008] (2), The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7).

12. Purchasing and supply chain management / Arjan van Weele.

by Weele, Arjan van.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Australia : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .W44 2005] (2).

13. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 1996] (2).

14. Marketing management systems / Felix Owaga Okatch.

by Okatch, Felix Owaga.

Material type: book Book; Format: print Publisher: Nairobi Pesusi, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .O43 2002] (1), The MUA Library South C campus [Call number: HF 5415.13 .O53 2002] (6).

15. Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: book Book; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.135 .A85 1996] (1).

16. Customer service : skills and concepts for success, student edition / Robert W Lucas.

by Lucas, Robert W.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York: McGraw-Hill/Irwin, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available

17. Customer service secrets/ : Peter,Economy

by Economy,Peter.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi: McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

18. Strategic marketing management / Richard Wilson M.S.planning, implementation and contro;

by Wilson,Richard M.S | Gilligan, Colin | .

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi: Viva books, 1999Availability: No items available

19. Marketing management : / Rajan Saxena.

by Saxena,Rajan.

Edition: 3rded.Material type: book Book; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

20. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: No items available

21. Purchasing and supply chain management / Joel D. Wisner, Keong G.Leong, Keah- Choon TanA balanced approach

by Wisner,Joe D.

Material type: book Book; Format: print Publisher: Australia : Thompson southwest, c2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

22. Purchasing and supply chain management / Joe D.Wisner, Keong G.Leong, Keah-Choon TanA balanced approach

by Wisner,Joel D.

Material type: book Book; Format: print Publisher: Australia : Thompson south- west, c2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

23. Exploring marketing research William G. Zikmund.

by Zikmund, William G.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Australi South-Western College Pub, 2003Online access: Amazon.com | Amazon customer reviews Availability: No items available

24. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: No items available

25. Pride-ferrell marketing / William M. Pride.

by Pride, William M.

Material type: book Book; Format: print Publisher: Boston : Houghton Mifflin Harcourt (HMH), 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

26. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

27. Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: INTERNATIONAL EDITIONMaterial type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: No items available

28. The CRM handbook A business guide to customer relationship management Jill Dyche

by Dyche, Jill.

Material type: book Book; Format: print Publisher: New Delhi Pearson 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available

29. Purchasing and supply chain management / Arjan van Weele and Richard Lackes

by Dyckhoff,Harald.

Material type: book Book; Format: print Publisher: New Delhi: Springer, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

30. Understanding services management William J. Glynn, James G. Barnes.Integrating marketing, Organisational behaviour, Operations and Human resource management

by Glynn, William J.(editor) | Wirtz, Jochen.

Material type: book Book; Format: print Publisher: New Delhi : Prentice Hall-India, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

31. Marketing, Sales and customer Services Watkins, Charley

by Watkins, Charley.

Material type: book Book; Format: print Publisher: UK A.I.T.B.S 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

32. Essentials of marketing Dr. Frances Brassington, Dr. Stephen Pettitt

by Brassington, Frances Dr | McCarthy, E. Jerome.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

33. Principles of marketing Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: book Book; Format: print Publisher: New Delhi: Prentice Hall-India, 2001Online access: Amazon.com | Amazon customer reviews Availability: No items available

34. Marketing management: Philip Kotler...[et al]A south Asian perspective

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: New Delhi: Pearson 2007Online access: Amazon.com | Amazon customer reviews Availability: No items available

35. Marketing : Michael Etzel.Concepts and cases

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 13th ed.Material type: book Book; Format: print Publisher: New Delhi: Tata McGraw-Hill, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

36. Purchasing and Supply Chain Management Arjan van Weele.Analysis, Strategy, Planning and Practice

by Weele, Arjan van.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Australia : Cengage Learning Business Press, 2010Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .W44 2010] (6). Checked out (2).

37. Small Business Management and Entrepreneurship David Stokes, Nick Wilson

by Stokes, David | Wilson, Nicholas.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2010Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.7 .S76 2010] (3). Checked out (1).

38. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

39. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

40. Marketing management / Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 13th ed.Material type: book Book; Format: print Publisher: New Delhi: PHI Learning Private Limited, 2009Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).


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